.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to running into billions in equity capital yearly, have actually reared almost $360 million up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That slowdown results from market concentration, elevated governing tensions, and also economical uncertainties.ADWEEK talked to 5 VCs that continue to purchase adtech firms, even with these challenges, regarding what they are searching for and what they stay away from. Perhaps unsurprisingly, these investors are targeting opportunities in privacy-focused modern technologies and also industry-specific regions such as hooked up television.